WRR Dual Sport
This site was done out of a passion for lite-weight dual sport adventure riding. It is focused on the Yamaha WR250R motorcycle, and it's virtues. I recruited two other content contributors and built the website for what was a young community of enthusiasts. The website has garnered over 790,000 page views, and has been presented at annual sales meetings for motorcycle industry manufacturers, due to the impact a 'fan' site had on sales dollars.
The site is built on a CMS backend, and includes a interactive slideshow on the homepage. The template is a fixed width Gantry framework with cascading navigation at the top. Significant content was already generated before launch of the website and contributed to thousands of pageviews in the first couple of days.