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 The customer requested several shape studies for a new cashew package. I did several artboards within the design constraints for this being a club store package. I also show some of the steps I go through to make a product illustration in the Tutorials section of the website.
A 40oz Net Wt. package is fairly bulky, so some sort of grip or handling feature was explored. Convention had the package in a round, which is not optimal for case pack-out, so iterations were done in 4, 6, and 8 sided packages. The corner chamfers in the 8, or the angled shoulder in the 6 were ways to bring some geometry and interest to what previously looked like a stock round container. The most difficult part of this project was being able to get any work done with the constant flow of people into and out of my office to grab handfuls of the sample product. |
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 This was another clean-slate project with no real contraints. Hershey's has been in the bunny bottle for a long time, but it's an expensive package and is getting a little dated. I went for an updated graphic look with a full shrink sleeve label and inverted the bottle with a squeeze dispensing cap. Definitely going for a more consumer satisfaction and a more updated feel over the nostalgic approach with these concepts.
The variations in shape went from conservative to trendy and asymmetrical. No real challenges from a manufacturability standpoint with any of the designs, except possibly some line stability issues with the latter. It drives the cost of the package away from the bottle tooling into cap and a shrink sleeve, but the color and curb appeal will be significantly higher. |
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 This was a blind proposal generated by an internal sales request to give a talking point for converting club store litter out of the plastic pail package. I was given full creative license with the package and graphics. Market research showed that the color pallet is pretty standard for this type of product, so I took the starting point and increased saturation to help the pre-print graphics really stand out, yet still seem familiar for the product.
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 As part of a major proposal that involved a new plant to supply Skippy, some innovative, yet conservative designs had to be presented. These are a couple of the artboards that were taken in for presentation. In the end, several design improvements were made to the packages for performance and shelf-life, but alas, none of these survived.
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Design 
